Dwyane Wade is Coming to Manila for the TADHANA: Make Your Own Way Manila Tour
Three-time NBA champion Dwyane Wade heads to the Philippines this October for a celebration of basketball, Filipino fans, and the next generation of athletes
MANILA, Philippines — September 30, 2026 — Three-time NBA champion and basketball icon Dwyane Wade is coming to Manila this October for the TADHANA: Make Your Own Way Manila Tour, bringing one of basketball’s most celebrated figures closer to Filipino fans for a series of experiences centered on the game, community, and culture.
Happening October 13 to 14, 2026, the Manila tour marks a major moment for Way of Wade in the Philippines, following the brand’s official local arrival earlier this year.
Presented by Li-Ning and Way of Wade in partnership with Toby’s Sports, TADHANA draws inspiration from Wade’s own journey—a story of determination, individuality, and the courage to forge your own path and Make Your Own Way.
“Basketball has always had an incredible ability to connect people, and I know how much the game means in the Philippines,” said Wade. “I’m excited to spend time with the fans in Manila, experience the basketball culture firsthand, and meet some of the young players who are building their own journeys in the game.”
TADHANA Takes Over BGC
At the center of Wade’s Manila visit is the TADHANA Fan Fest at the BGC Amphitheater, a public celebration bringing together basketball, culture, entertainment, and the Filipino fan community.
The Fan Fest will feature basketball challenges, Way of Wade experiences, athletes, creators, music, fan activities, and more—building toward Wade’s live appearance and his opportunity to connect with Filipino fans.
Fans will also have opportunities to get closer to Wade at the Toby’s Sports Flagship Store in BGC. Selected Way of Wade customers will be invited to exclusive fan experiences, including the TADHANA Superfan Experience and a limited Meet & Greet with Wade.
Champions Meet a Champion
Wade’s visit will also put the spotlight on the next generation of Filipino basketball talent through the Wade Academy Future Stars Clinic.
Wade, together with renowned basketball trainer Chris Johnson, will spend time training and mentoring the Palarong Pambansa basketball champions in an exclusive session designed around skills, preparation, mindset, leadership, and lessons from Wade’s championship journey.
The clinic reflects a key part of the TADHANA: Make Your Own Way Manila Tour—Wade’s visit is not only about celebrating his career, but also about connecting his journey with young athletes beginning to make their own way.
Make Your Own Way
A three-time NBA champion, 13-time NBA All-Star, Olympic gold medalist, and Naismith Memorial Basketball Hall of Fame inductee, Wade built a career defined by his ability to forge his own path on and off the court.
Wade joined forces with Li-Ning in 2012, beginning the partnership behind Way of Wade. More than a decade later, the brand has grown into a global basketball and performance platform carrying Wade’s influence, approach to the game, and belief in individuality.
With Way of Wade now officially available in the Philippines, TADHANA: Make Your Own Way Manila Tour brings the man behind the name directly to one of the world’s most passionate basketball communities.
More details on the TADHANA Fan Fest, TADHANA Superfan Experience, fan Meet & Greet, and other fan activities will be announced through the official Toby’s Sports social media channels.
About Way of Wade
Way of Wade was created through the partnership between three-time NBA champion Dwyane Wade and Li-Ning, which began in 2012. Rooted in Wade’s basketball journey, personal style, and philosophy of “Make Your Own Way,” the brand combines performance innovation with distinctive design for players on and off the court. The partnership expanded in 2018 when Wade signed a lifetime deal with Li-Ning, continuing the evolution of Way of Wade for a new generation of basketball players.
About Li-Ning
Founded in 1990 by Olympic champion Mr. Li Ning, Li-Ning is a global sports brand dedicated to delivering innovative, high-performance footwear, apparel, equipment, and accessories to athletes and consumers around the world. With a strong presence across basketball, running, badminton, training, and sports lifestyle, Li-Ning combines performance technology, product innovation, and distinctive design to serve athletes from the elite level to everyday sport. Through global athlete partnerships, international competitions, and its expanding presence across key markets, Li-Ning continues to strengthen its position on the global sports stage.
About Toby’s Sports
Established in 1978, Toby’s Sports is the Philippines’ leading multi-brand sports retailer, serving athletes and sports enthusiasts through its nationwide retail and digital network (www.tobys.com). As a key partner of Li-Ning and Way of Wade in the Philippines, Toby’s Sports is helping expand the brands’ local presence and bring their performance products, athletes, and experiences closer to Filipino consumers. Beyond retail, Toby’s Sports continues to champion sports participation through events, community programs, partnerships, and experiences that connect Filipinos with the sports they love.
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Andrea Tan
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