Toby’s Sports proudly announces that its flagship multi-sport campaign, “Game Na?”, has been awarded Most Innovative Retail Marketing Campaign at the prestigious NEXT Awards Philippines.
“Game Na?” stands as a dynamic celebration of the power of sport to connect people across all ages and communities. Designed to inspire Filipinos to embrace movement and rediscover the joy of play, the campaign showcases how sports can unite families, strengthen friendships, and spark meaningful connections among individuals who share a passion for an active lifestyle.
At its core, “Game Na?” champions accessibility and inclusivity in sports, encouraging everyone, from beginners to seasoned athletes, to get moving and participate. Through creative storytelling, innovative retail executions, and community-driven activations, the campaign successfully highlighted the role of sports in energizing communities and promoting overall well-being.
“This recognition from the NEXT Awards Philippines affirms that when we listen to our communities and create experiences that truly resonate with them, retail marketing can go beyond selling products, it can inspire people to move, to connect, and to live more active lives,” said Andrea Tan, Head of Marketing and Customer Experience at Quorum International Inc., the parent company of Toby’s Sports. “ ‘Game Na?’ reflects our belief that sports should be inviting, inclusive, and accessible to everyone.”
Receiving this award underscores the dedication, creativity, and collaborative effort of the teams behind the campaign. It further strengthens Toby’s Sports’ commitment to delivering innovative, purpose-led marketing initiatives that spark movement and build stronger sports communities across the Philippines.
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About Quorum International Inc.
Quorum International Inc. (QII), the retail arm of Quorum Holdings Corporation, has been serving the Filipino athlete and sports enthusiast community for the past 45 years through a network of multi-brand, multi-category sports and fitness stores: Toby’s Sports, a sporting goods store; RUNNR, a running specialty store; and urbanAthletics, a cutting-edge street lifestyle store.
About Toby’s Sports
Toby’s Sports is the leading multi-brand sports retailer in the Philippines, having delivered the best in sports and fitness products to millions of Filipinos for 45 years. Established in 1978, Toby’s Sports is included in the Hall of Fame of Most Outstanding Retailers by the Philippine Retailers Association, as well as the Hall of Fame of Most Outstanding Filipino Franchisers by the Philippine Franchise Association. Toby’s Sports, which carries over 100,000 items from 160+ trusted brands in various sports, currently operates 63 stores across the Philippines, as well as an ecommerce store (www.tobys.com). For more information on Toby’s Sports, follow us in Facebook, Instagram and Twitter.
NOTE: Toby’s Sports and Toby’s Sports logo are service marks of Quorum International Inc.
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MEDIA CONTACT:
Andrea Tan
Head, Marketing and Customer Experience
Quorum International Inc.
Andrea.Tan@tobys.com
+63998599974
