SANUK, a global lifestyle brand known for its unique footwear and hip style, has made its return to the Philippine shores. Everyone’s favorite sandal brand presents its Spring/Summer 2018 collection, featuring the Chiba Quest Knit and Yoga Sling. The next generation Sidewalk Surfer, the Chiba Quest Knit gives you that weightless feel on your feet that’s made for the journey to your happy place. Perhaps the most comfortable sandals that you’ll ever wear, the Yoga Sling will cushion your every step during your daily walks and activities.
Together with Sanuk’s comeback to Manila, the brand launched their new marketing campaign #SmilePassItOn: Light Someone Else’s Life with the Power of Smile, which is a call to action to simply pass on your positive vibes to everyone with a smile. Smiling at somebody makes you want to share the feeling of happiness and positivity. And that’s what Sanuk is all about. The brand’s thrust is to continue to stay true to its uncompromising and fun attitude. And to pass on the power of smile, Sanuk welcomes actor BENJ MANALO and social media darling BEA BENEDICTO as its local ambassadors.
Sanuk Philippines ambassadors Benj Manalo and Bea Benedicto
Benj is known for his role as Pinggoy in the primetime series Ang Probinsyano and as Tolits in the hit musical Rak of Aegis. He’s also a professional dancer and was part of the hip-hop dance group Philippine All-Stars. Bea, on the other hand, started out as a print ad model until she was able to penetrate the world of television and online programs via the shows Upload, Tanods, and Kontrabando. She is now one of the most engaging personalities on social media, showcasing her own unique style and signature online material. Both Benj and Bea perfectly represent the confident and fun nature of Sanuk.
“The fulfilment I get from dancing is being free. Whenever I dance, I feel happy and whenever I perform in front of a crowd, I like seeing people smile. Hopefully, at least one, if not all my audience will be inspired with what I do,” shares Benj. Bea likes to make people smile with her quirky antics and just being her dorky self. “Sometimes just being happy yourself, helps other people be happy. I’m just here to share the sunshine,” says Bea. It’s important for both to have a positive outlook in life, and as entertainers to make others feel happy. And this is why they’re the best fit for the #SmilePassItOn campaign. “I just love the comfort and style of Sanuk. The footwear is not afraid of using vibrant colors and patterns. It’s not afraid have fun, like me, it suits my personality,” says Benj. “I like that it’s an easy, everyday kind of footwear. Very comfortable, not restricting, and really cute,” shares Bea.
About the Sanuk® Brand
Taking its name from the Thai word for Fun, Sanuk is a global lifestyle brand known for its funky sense of style, lo-fi innovation, and delightfully irreverent humor. The brand continues to rapidly attract a uniquely passionate fan following through its addictively comfortable products and invitingly off-center worldview. Sanuk is currently sold in over 40 countries worldwide and is officially distributed by Quorum International, Inc. here in the Philippines.