Pickleball Makes a Powerful Debut at SM Megamall as Toby’s Sports Launches First SuperSeries Tournament
The SM Pickleball SuperSeries ignites a nationwide movement as Toby’s Sports champions the rise of Pickleball in the Philippines
The Picklebears awarding at SM Megamall with Andrea Tan, Head of Marketing and Customer Experience at Toby’s Sports Toby Claudio, President of Toby’s Sports, Joaquin San Agustin, Executive Vice President - Marketing, SM Supermalls and Dan Alvin Neria, Regional Marketing Head
Pasig City, Philippines — April 29, 2025 — Toby’s Sports, the Philippines’ leading multi-brand sports retailer, marked a major milestone in the rise of pickleball with the launch of the inaugural SM Pickleball SuperSeries, a six-day tournament held from April 1 to 6 at SM Megamall. The event signaled the sport’s high-profile entry into the national spotlight, setting the stage for a multi-leg series aimed at expanding pickleball’s reach and building a vibrant, competitive community across the country.
The high-octane tournament drew a dynamic mix of amateur players from across the country, all eager to showcase their skills and be part of pickleball’s growing movement. Adding excitement to the opening leg was the presence of Filipino pickleball ambassador and multi-sport athlete Anna Clarice Patrimonio, who took part in exhibition play and engaged with fans—further fueling interest in the sport among spectators and participants alike.
Throughout the week, players across all divisions clashed in thrilling rallies and tightly contested matchups, culminating in a high-energy finals day that crowned champions in three categories:
· Blue Ridge Lions claimed the Novice Division with poise and precision, securing a well-earned first place. Dasma Pickleball Club followed closely to take second, while CGPC rounded out the podium in third.
· Zonebies rose to the top of the Intermediate Division, showcasing grit and teamwork in every match. Shot Shot Shot delivered a strong performance to claim second, and Standout secured third place with solid gameplay.
· Picklebears dominated the Advanced Division, blending tactical mastery with relentless hustle to take the crown. Standout battled their way to a commendable second-place finish, while the ever-tenacious Picklebees claimed third.
Blueridge Lions awarding at SM Megamall at the SM Pickleball SuperSeries podium with Dasma Pickleball Club and CGPC
Zonebies awarding at SM Megamall with Toby Claudio, President of Toby’s Sports and Joaquin San Agustin, Executive Vice President - Marketing, SM Supermalls
The Picklebears celebrate their hard-earned victory in the Advanced Division finals of the SM Pickleball SuperSeries at SM Megamall
“As a brand, our mission has always been to promote active lifestyles and build communities through sport,” said Toby Claudio, President of Toby’s Sports. “The rise of pickleball in the country has been incredible, and we’re proud to be driving that momentum through the SuperSeries. This inaugural leg was just the beginning — we’re excited to bring the sport to more people, more venues, and more athletes across the nation.”
Toby Claudio delivers the closing remarks at the SM Pickleball SuperSeries, wrapping up an exciting tournament and rallying support for the growing Pickleball community.
What’s Next?
The excitement continues as the second leg of the SM Pickleball SuperSeries heads to SM Mall of Asia, happening from May 19–25. With registration now closed, spectators can look forward to an even bigger showcase of athleticism, team spirit, and pickleball action. The tournament is expected to draw large crowds and top-level amateur players, building on the energy and success of the Megamall leg.
The third leg will follow soo
The SM Pickleball SuperSeries is made possible with the support of SMART, adidas, Gatorade and Pick-Up Coffee, whose shared commitment to empowering active lifestyles and building sports communities aligns with the vision of this groundbreaking event.
Pickleball has officially arrived in the Philippines — and the momentum is just getting started.
About SM Supermalls
SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. With over 80 malls nationwide, SM Supermalls is committed to providing world-class shopping, entertainment, and sports experiences to millions of Filipinos. As a hub for community engagement, SM Supermalls actively supports initiatives that promote active lifestyles, including hosting premier sports events like the SM Super Series Pickleball Tournament. By bringing sports closer to the public, SM Supermalls continues to create vibrant and inclusive spaces that inspire movement, competition, and camaraderie. For more information, visit www.smsupermalls.com.
About Toby’s Sports
Toby’s Sports is the leading multi-brand sports retailer in the Philippines, dedicated to empowering athletes and sports enthusiasts for over 47 years. Established in 1978, Toby’s Sports is a Hall of Fame awardee of the Most Outstanding Retailers by the Philippine Retailers Association. With a mission to grow the local sports scene, Toby’s Sports not only provides top-tier gear and expert knowledge but also actively supports the development of emerging sports like pickleball through events like the SM Super Series. Carrying over 100,000 items from 160+ trusted brands, Toby’s Sports operates 63 stores nationwide and an e-commerce platform at www.tobys.com. For the latest updates, follow us on Facebook, Instagram, and TikTok.
NOTE: Toby’s Sports and Toby’s Sports logo are service marks of Quorum International Inc.
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MEDIA & SPONSORSHIP CONTACT:
Andrea Tan
Head, Marketing and Customer Experience
Quorum International Inc.
+639985999744
