January isn’t just the start of a new year; it’s a reset. A chance to refocus, rebuild habits, and show up for yourself in ways you may have put off before. Whether your goal is to move more, feel stronger, or simply live a more active lifestyle, there’s no better time to begin than now.
Here’s why January sets the perfect stage for your fitness journey and how Toby’s Sports can help you get started right.
1. A Fresh Start Brings Fresh Motivation
There’s something powerful about turning the page on a new year. January brings renewed energy and a mindset that’s open to change. It’s easier to commit to healthier routines when everything feels new and full of possibility.
Starting your fitness journey now helps you build momentum early. Small wins in January often turn into lasting habits by mid-year.
Gear to get you moving:
adidas Duramo SL 2 Running Shoes (BUY HERE) – Lightweight, comfortable, and perfect for beginners easing into running or walking.
Nike Revolution Running Shoes (BUY HERE) – Designed for everyday runs and workouts, offering cushioning and support from day one.
2. Fitness Goals Are Easier to Stick To When You Start Simple
You don’t need an intense plan or a complete lifestyle overhaul to begin. January is about consistency, not perfection. Starting with manageable workouts, such as daily walks, light strength training, or home workouts, helps prevent burnout and keeps you motivated.
Having the right essentials makes those small steps easier to maintain.
Fitness essentials to start strong:
Elite TPE Grip-Tech Power Mat With Carry Strap (BUY HERE) – Ideal for stretching, bodyweight workouts, or recovery days at home.
Muscle Power Kettlebells (BUY HERE) – Perfect for building strength at your own pace, whether at home or in the gym.
3. January Helps You Build a Routine Early
When you start in January, you give yourself time to create a rhythm. By building your routine at the start of the year, fitness becomes part of your lifestyle, not just a short-term resolution.
The earlier you begin, the sooner workouts feel natural instead of forced.
Training-ready apparel:
Jordan Sports Dri-FIT Jumpman T-Shirt (BUY HERE) – Keeps you comfortable and dry as you move.
ANTA Group Purchase Sports Classic Cross-Training Knit Shorts (BUY HERE) – Flexible, breathable, and designed for everyday workouts.
4. You’re Investing in Yourself From Day One
Starting your fitness journey in January is a powerful way to prioritize yourself early in the year. It’s a reminder that your health, strength, and well-being matter and that every workout is an investment in a better, more confident you.
Even on days when motivation dips, having quality gear and a clear goal makes it easier to show up.
Start Strong with Toby’s Sports
At Toby’s Sports, we believe that every fitness journey starts with the right support, whether that’s reliable footwear, comfortable apparel, or versatile equipment that fits your lifestyle.
This January, don’t wait for the “perfect time.” Start where you are, move at your own pace, and let every step forward count.
Your fitness journey starts now, and Toby’s Sports is here every step of the way.
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About Quorum International Inc.
Quorum International Inc. (QII), the retail arm of Quorum Holdings Corporation, has been serving the Filipino athlete and sports enthusiast community for the past 47 years through a network of multi-brand, multi-category sports and fitness stores: Toby’s Sports, a sporting goods store; RUNNR, a running specialty store; and urbanAthletics, a cutting-edge street lifestyle store.
About Toby’s Sports
Toby’s Sports is the leading multi-brand sports retailer in the Philippines, having delivered the best in sports and fitness products to millions of Filipinos for 47 years. Established in 1978, Toby’s Sports is included in the Hall of Fame of Most Outstanding Retailers by the Philippine Retailers Association, as well as the Hall of Fame of Most Outstanding Filipino Franchisers by the Philippine Franchise Association. Toby’s Sports, which carries over 100,000 items from 160+ trusted brands in various sports, currently operates 63 stores across the Philippines, as well as an ecommerce store (www.tobys.com). For more information on Toby’s Sports, follow us in Facebook, Instagram and Twitter.
NOTE: Toby’s Sports and Toby’s Sports logo are service marks of Quorum International Inc.
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MEDIA CONTACT:
Andrea Tan
Head, Marketing and Customer Experience
Quorum International Inc.
Andrea.Tan@tobys.com
+63998599974
